In early 2022, to announce the finale of the DC Peacemaker series, we took over the brand's profile on Twitter, changing visual identity and tone of voice to better suit the main character of the series.

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To make all this happen, we had a mini war room with the social and creative services teams to be able to respond quickly to interactions and take advantage of what appeared at the moment.

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The result was very positive, with the community engaging in the conversation and wanting to talk to Peacemaker. We were praised by fans for making such a spontaneous and unexpected promo.

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The total impressions of the tweets exceeded 2.5 million and we managed to reach the 3rd place in the Twitter trending topics.