Copywriting & community manager
Jul 2021 - Oct 2021

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I was at the digital structuring of the 1st season of The Masked Singer Brasil, which took place between July and October 2021.

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The challenge was to create the tone of voice of the program's official social networks, using laid-back and humorous language. Thus, I created the persona of a woman who quickly connected to the community and was nicknamed Maskinha by her followers. I used this name to prepare the content and it surpassed the digital, being mentioned by celebrities linked to the program in offline environments.

 

In this project, I was also responsible for the copywriting of the program's official social networks (Twitter, Instagram, Tiktok, Facebook and YouTube), I managed and monitored the social media, in addition to preparing weekly reports to monitor the results.