work the masked singer brasil
I was at the digital structuring of the 1st season of The Masked Singer Brasil, which took place between July and October 2021.
The challenge was to create the tone of voice of the program's official social networks, using laid-back and humorous language. Thus, I created the persona of a woman who quickly connected to the community and was nicknamed Maskinha by her followers. I used this name to prepare the content and it surpassed the digital, being mentioned by celebrities linked to the program in offline environments.
In this project, I was also responsible for the copywriting of the program's official social networks (Twitter, Instagram, Tiktok, Facebook and YouTube), I managed and monitored the social media, in addition to preparing weekly reports to monitor the results.
article in folha de são paulo: